Corporate Information

DietFit's senior management includes leaders in the field of diet, nutrition and health. Our management brings a unique combination of expertise to solving the problems of personal diet management, and to the search for a solution to the epidemic of diet-related diseases that afflict millions of people worldwide.

Oliver Alabaster was educated at St. Edwards School in Oxford and at the University of London. In 1999, he founded DietFit, Inc., after spending more than 20 years conducting scientific research at the National Cancer Institute in Bethesda, Maryland and at George Washington University in Washington D.C.

Dr. Alabaster's early career was in cancer research, but in the early 1980s he became interested in the relationship between diet and health, and in the mid 1980s founded the Institute for Disease Prevention. In 1985 he wrote What You Can Do to Prevent Cancer (Simon & Schuster), which later came to define the mission of the Cancer Research Foundation of America: an organization in which he became Vice-Chairman and Scientific Director, and in which he still serves on the Board as a Founding Director.

During 1994-1995, Dr. Alabaster developed a prize-winning multimedia software program for children on behalf of the Cancer Research Foundation of America called Dr. Health'nstein's BODY FUN, which is presently being used as an adjunct to nutrition education in many State school systems. Out of this experience he then conceived of an entirely new approach to diet management that is at the core of the new and revolutionary Easy DietFit System^TM -- and its unique Food Intelligence Technology^TM.

Dr. Alabaster has published numerous scientific papers in oncology and in nutritional carcinogenesis, and has presented his work at many national and international scientific meetings. He also has been a frequent guest on radio and television programs across America and internationally, including Larry King Live and the Diane Rehm Show.

Ben has over 30 years experience in the IT industry, the majority of which was spent in managing organizations responsible for solutions implementation, marketing and business development. Following a career as an executive with IBM, he formed his own successful consulting company which concentrated on helping small and emerging businesses establish themselves in the marketplace.

Ben is a graduate of Bucknell University and has completed several graduate level courses in business.

Victor Fulgoni has a very strong background in the science of diet and nutrition. For nearly 15 years, Dr. Fulgoni was employed by the Kellogg Company. In his last position there, as Vice-President for Food and Nutrition Research, Dr. Fulgoni led the development of Kellogg's long-term nutrition research program. He is considered an expert in the physiological effects of dietary fiber. In 1998, this research culminated with FDA agreeing that psyllium, a unique soluble fiber, lowered cholesterol and thus the risk of heart disease.

Since early 2000 Dr. Fulgoni has had a pivotal role in the development and implementation of our Food Intelligence Technology^TM, and its integration into the Easy DietFit System^TM website design.

Dr. Fulgoni has authored numerous peer-reviewed articles and book chapters, predominantly on the effects of diet, in particular dietary fiber, on chronic disease prevention. He has a B.S. degree from Rutgers University and M.S. and Ph.D. degrees from the University of Tennessee, all with an emphasis in nutrition. He is a member of numerous organizations and associations including the prestigious American Society of Nutritional Sciences.

Marita Westra studied Social Anthropology at Leiden University in the Netherlands, before emigrating to the United States in the 1980s and launching her own business. Marita brings many years of entrepreneurial, marketing and business development experience to the DietFit management team.

Stella Cash, M.Ed, MS, R.D.
Stella Cash is Professor of Dietetics at Michigan State University, and is the Director of the very successful Dietetics program at M.S.U. Her distinguished career includes various leadership roles in the in the American Dietetic Association and at Michigan State University. Stella has served as a consultant for more than 20 food and beverage companies in the US and internationally, and has created several award wining food and nutrition programs for both commercial and public television.

Stella's area of expertise is in foods and foodservice management, and she currently serves on numerous Boards and Foundations.

Rosalyn Franta Kulik, MS, RD, FADA
A Registered Dietitian and Fellow of the American Dietetic Association, Rosalyn holds a Master of Science degree in food science and nutrition from Purdue University. She also completed Harvard Business School's Advanced Management Program (AMP).

Throughout her 26-year career as a consultant and as a senior executive position at the Kellogg Company, her varied accomplishments resulted in important directional shifts in marketing, quality, and operations. Over the past nine years, Rosalyn Franta Kulik Consulting has helped clients develop and reposition food products to benefit both the consumer and the client.

Shannon Kopke, R.D.
Shannon Kopke is an experienced dietitian and nutritionist, specializing in recipe development and testing as well as in nutrition data entry. She serves as the creative director for Food Creations, Inc.. In addition, Shannon was co-host for a local television show that focused on food preparation and menu planning. Her educational background is in child development and teaching.

Robin Vitetta, M.S., R.D.
Robin Vitetta is nationally renowned dietitian and nutritionist, author, food writer, and TV personality. A contributing Editor for both Health Magazine and Cooking Light Magazine, Robin writes articles for many leading women's magazines, and has authored a number of cookbooks, including:

• Verdure, Clarkson Potter, Spring 2001
  Dedicated to vegetable cookery, with over 100 recipes developed in the style of Northern Italy.
• The Daily Soup, Hyperion, November 1999
  Soup and bread cookbook highlighting recipes from the renowned New York City restaurant chain. Currently in second printing.
• The Newlywed Cookbook, Sourcebooks, November 1999
  Complete revision of original book. Over 200 recipes featuring contemporary ingredients and cross-cultural cuisine. Currently in second printing.
• Jane Fonda, Cooking for Healthy Living, Turner 1996
  Cookbook dedicated to health and wellness. Created all recipes and text and assisted in marketing and public relations.
• The Newlywed Cookbook, R & E Publishers 1991
  Comprehensive cookbook for beginners and couples.

Robin also appears regularly on the cable TV's Food Channel.